ART DIRECTOR & CREATIVE STRATEGIST , SOUTH FLORIDA

Visual identity & campaign
strategy for cultural brands.

I work with musicians, events, and Latin-focused brands to build design systems that earn attention and hold it.

See selected work
Book a free consultation

Selected projects

  • Multiple overlapping posters advertising a film event called "Noches de Cortos" with a subtitle "El Arte de la Iluminación" featuring Pedro Perenzuela, with images of a woman, a frog, and scenes from films, and event details in Spanish.

    Film Nights

    Creative Direction · Art Direction · Brand Identity

    Action!
  • Miami FIFA World Cup logo with a gold trophy in front of pink number three and blue tropical leaf background.

    FIFA WC Miami

    Creative Strategy · Social-First Campaign

    Goooooool
  • standing on a wooden dock by a marina with boats, with forested hills in the background. One man is wearing a white blazer and beige pants, and the other is wearing a brown jacket and black pants, both wearing sunglasses and looking away from the camera.

    Los Amigos Invisibles

    Art Direction · Integrated Campaign

    Te Espera
  • Acura ZDX - Scope Influencer Campaign Carlos Corbeira

    Acura X Art Basel

    Social Strategy · Hispanic Influencer Campaign

    Room Room!
  • Close-up of a woman wearing a dark gray t-shirt with white block letters on the front.

    ATTA Clothing

    Creative Direction · Art Direction · Apparel

    One Step ATTA Time
  • A red background with a yellow circular geometric design featuring symbols and numbers, with small yellow circles around the edges.

    Cabaleta

    Creative Direction · Art Direction · Music

    Rock On!

Brands I've worked with

FIFA World Cup trophy in front of the large number 2026, with 'FIFA' written below.
FIFA World Cup trophy in front of the large number 2026, with 'FIFA' written below.
The Honda logo with a stylized blue 'H' emblem above the word 'HONDA' in blue, on a white background.
The Honda logo with a stylized blue 'H' emblem above the word 'HONDA' in blue, on a white background.
Chevron logo with a blue and red geometric design on a white background.
Chevron logo with a blue and red geometric design on a white background.
Black and white silhouette of a man playing a guitar on stage, with a microphone and a music stand in front of him, and a spotlight shining on him.
Black and white silhouette of a man playing a guitar on stage, with a microphone and a music stand in front of him, and a spotlight shining on him.
Dole logo with a green border, featuring the slogan 'Sunshine For All' underneath.
Dole logo with a green border, featuring the slogan 'Sunshine For All' underneath.
Beck's beer logo with a red shield and key emblem above the brand name.
Beck's beer logo with a red shield and key emblem above the brand name.

What I DO

A multidisciplinary approach to culture, storytelling, and creative execution. From brand identities and visual systems to social strategy, music campaigns, and live experiences, this selection of work explores how design, community, and narrative come together to create meaningful connections.

A spray can with spray coming out of the nozzle.

Art Direction

Visual systems, logos, merch, brand guidelines

Outline drawing of a smartphone with a blank screen.

Social Strategy

Campaign architecture, content briefs, creative direction

Music notes with sparkles

Music & Artist Work

Single launches, album visuals, tour campaigns

Line drawing of a party popper with confetti and stars emerging from it.

Event & Experiential

Identity and production for live activations

Want to know who's behind the work?

Carlos Corbeira in yellow shirt with a backpack, wearing sunglasses and a backward baseball cap, standing indoors with a slight smile.

Ten years building brands for cultural and Latin-market clients, from South Florida to Puerto Rico.

About Carlos →

Let’s build something that sticks.

Ten years of building for the Latin market has taught me that attention is earned, not bought. Whether you need a full brand identity or a targeted social strategy, I’m here to help you move from strategy to execution without losing the thread.

Book A call