About Me
I'm an Art Director and Creative Strategist based in South Florida. For the past ten years I've worked across brand identity, social strategy, music and artist campaigns, and event and experiential branding, with a focus on the Hispanic market.
Most of my strongest work starts with a cultural question. Who does this brand belong to? What does that community already know and believe? The answer shapes everything: the visual system, the voice, the way it lives in the world.
That approach built Film Nights into a platform with 43 events, 2,700 attendees, and collaborations with the Consulado General de España, the Festival de Cine y Derechos Humanos de Vieques, and the Alianza Francesa. It informed the social strategy I built for the FIFA World Cup Miami. That's how I approach every project, regardless of scale.
I work with cultural organizations, music artists, independent brands, and agencies that need a creative partner who can move from strategy to execution without losing the thread.
If that sounds like what you need, let's talk.
Brands and organizations I've worked with.
Projects
My work spans art direction, brand systems, social-first campaigns, music, and cultural experiences, moving between strategy and hands-on execution depending on what the idea needs.
LET’S TEAM UP ON YOUR NEXT BIG IDEA
Ready to turn your vision into reality? Book a consultation with me today. Together, we'll discuss your goals and create a tailored plan to achieve them, whether you need a comprehensive brand strategy or specific campaign support